Slide #3
When we were discussing roadmapping, we discussed strategizing and prioritizing the features/user stories that need to be tackled and completed first. A metric that helps in prioritizing is RICE score.
Slide #4
In an ideal world you would want your features to be in the top left square. Least effort and most benefit – immediate ROI. But we do not live in an ideal world. So, you would want to try and keep your features and tasks in the yellow and green regions. If a task falls into the red region or even lingers near the border of the yellow and red region, this feature/task needs to be refined and preferably you wont pick up that task.
Slide #5
The Kano model revolves around: Basic Needs, Satisfiers and Delighters. Features categorized as basic needs are must haves and must be developed first. Failing to do so would cause the product to fail. Then we have the Satisfiers, these are good to have but not necessary. Inclusion of these features ascertain a constant growth in the customer base Lastly the delighters, these are not necessary features but can be included. With these features, you would attract very specific groups of customers. Let’s talk about an example: Say I have an android phone: What are the basic needs? Ability to call Ability to text Satisfiers? Ability to click photos Ability to listen to music 3. Delighters? Ability to send multimedia messages
Slide #6
The next prioritizing technique is the Weighted Scoring card. In this method you first decide on the criteria and parameters that are important to your business stakeholders and your product. Here I have chosen Customer Engagement, User Experience, Sales Funnel and Operational Efficiency as the criteria. And weighted them accordingly. Now the features that need to be prioritized are listed. I have 3 features that I need to decide on. New Mobile App, Monthly Report and new “One-Click” button.
Now for each of the features, I score them for each criteria depending on the impact the feature will have. For example, in my opinion, the score for a new mobile app under customer engagement is 90/100. This means that I feel by having a new mobile app the customer engagement will increase by leaps and bounds. In this way, you score all the features against all the criteria as show above. To calculate the total you : (20% x 90) + (10% x 90) + (30% x 50) + (40% x 20) = 50 In this way after calculating, I see the monthly report has the highest score of 52 and that means I will tackle this feature first